Data, Analytics & Intelligence

It's the classification system that makes your content findable and usable — by humans and machines. We define standardized vocabularies, align taxonomy to your content model and page templates, build governance frameworks for maintaining taxonomy over time, and ensure it works across your CMS, search engines, personalization engines, and internal systems. For Northrop Grumman, we created a unified taxonomy across multiple business units and then built a custom AI tagging tool that ingested content, mapped key concepts, and recommended tags using natural language processing.

AI is only as good as the data it's trained on. Fragmented, inconsistent, or ungoverned data produces unreliable AI outputs. Many organizations are stuck in what we call AI purgatory — the power is real, the value is clear, but the data foundation isn't there. Our data governance and stewardship services ensure your data is clean, classified, and structured before AI is applied.

We start with a platform strategy and readiness assessment to define your unified data goals. Then we handle data ingestion and identity stitching — aggregating data from CMS, CRM, email, analytics, and other sources into a unified identity graph. From there we build real-time profile construction, dynamic audience segmentation, and activation pipelines that push audiences into personalization engines, email platforms, and advertising systems. We've deployed CDP implementations with Sitecore CDP, Salesforce, and hybrid architectures.

Yes. We're platform-agnostic and work with Google Analytics, Adobe Analytics, Salesforce, Sitecore, custom data warehouses, and others. Our focus is on measurement frameworks and activation — making sure you're measuring what matters and acting on what you measure. We also handle manual and AI-assisted tagging to improve data quality across your existing stack.

Every data strategy engagement is scoped to your organization's complexity — the volume of data sources, the maturity of your existing infrastructure, and the depth of insight you need. Some clients start with a focused analytics sprint; others require a broader transformation across multiple business units. We tailor the phasing so you see early wins while building toward a long-term data foundation. The best way to get a realistic picture is to walk us through your current landscape — reach out and let's map it together.

We start with a data and content audit to map where information lives, how it flows, and where it breaks down. Then we design unified data models and integration architectures that harmonize structured and unstructured data. Cross-system metadata alignment ensures taxonomy works not just in your CMS but across search, personalization, CRM, and analytics. The goal is to make data flow without requiring a platform migration.